Today we launched the redesigned compassionatehomes.org. The old site did its job for two years. It told the story well enough for early donors and early partners, and it kept us visible in search. But it stopped scaling with what we are now. This rebuild fixes that, and it sets us up for the next three years.
What is different
Four things. First: four audiences, four paths. The homepage path selector routes veterans to Get Help, donors to Donate, funders to the due-diligence hub, and partners to the six-path Partner With Us page. Each audience gets a site that speaks their language without watering down anyone else's experience.
Second: evidence-forward copy throughout. Every claim has a citation. Every statistic has a source. When we say three veterans housed, we mean exactly three, not a rounded figure. When we say 100 percent of your gift reaches CHV, we mean that Zeffy processes donations at zero platform fees, and we show the math. Funders and donors both get the transparency they deserve.
Third: trauma-informed design. No combat imagery. No flag-heavy clichés. No shame language. Veterans have agency, and the site treats them that way. One exception: the Iwo Jima footage in the home hero. That image represents six people raising one flag together, which ties directly to Solidarity in our COMPASS values. It is not patriotic decoration. It is the picture of the work.
Fourth: an operational spine. The live impact counter updates as actions land. The housing pillar and our coordination layer have first-class pages, with a clear note that the donor-to-veteran gifting concept is in planning, not live. The For Funders hub has the materials a program officer needs without an email exchange. Partners get a six-path segmented inquiry with a two-business-day response SLA.
Why now
CHV is entering Phase 3. We have three active workflows in the pipeline, the first three veterans housed, a donor-to-veteran gifting concept in early planning, and the coordination layer live. We needed a site that could carry the credibility of that operational maturity. Polished enough to reassure a major gift, specific enough to welcome a veteran in crisis, rigorous enough to host a funder's due diligence.
“The site is a tool, not a brochure. Every page has one job, and the job is measurable.”
What stayed
The mission is the same. The vision is the same. The COMPASS values are the same, presented more clearly as Our True North. The tagline system is the same four phrases in four slots: Together, we end veteran homelessness for the hero; Built by veterans, for veterans as the brand anchor; All It Takes is One for the giving campaign; Start with one as the action CTA. These were locked in strategy in 2026, and the rebuild carries them through.
What is next
The donor-to-veteran gifting concept remains in planning and development; progress will be reported honestly as it advances. The first annual Impact Report publishes in Q4. Board expansion from four to eleven directors continues in parallel.
If you are a veteran at risk in Maryland, intake opens at intake.compassionatehomes.org and we respond inside twenty-four hours. If you are a donor, start with one at Zeffy. If you are a funder, the due-diligence page is comprehensive and I handle those conversations personally. If you are a partner, pick a path and we will respond inside two business days.
Filed under: Announcement
Bryan Worsley
Founder and Executive Director